What is your brand?

Your brand is your company’s identity and it is your most important asset. It conveys:

Who you are
What your values, mission, and vision are
Who your target audience is
How your target audience should perceive you (emotional and psychological)
What is your attitude toward your products or services
Your unique selling proposition (the “why chose us?”)

Whether you need to build a brand, reinforce an existing brand, or redefine your brand, we can help. As brand strategists, we have guided numerous organizations on both noisy and muted methods of expressing yourself to the world.

Tell your story

In today’s business environment, your company’s story and subsequent place in the market is just as important as running your business. Branding services help you achieve this. By narrating your company’s unique history, mission, and vision in a way that resonates with your target audience will help draw them to you and leave a lasting impact.

The rewards you will reap:

Positive public perception of your brand and your products or services
Inspiring continued patronage, brand loyalty, and referrals
Website content that demonstrates growth, consumer satisfaction, and achieved benchmarks

Key Services

Brand Development

Consult on your company’s values mission and vision
Market research, competitive analysis, and SWOT analysis
Strategic plan for your brand

Positioning in the Market

Brainstorm brand messages
Draft your boilerplates, taglines, and mottos
Convey your unique value proposition

Brand Expansion & Extension

Consult on brand entering into new markets
Marry your existing brand to new product lines or new services
Helping to extend your brand to other separate, but related business endeavors

Logo Design & Visual Messaging

Create a unique, powerful graphic that will serve as an identifier
Consult and deliver color schemes, contours, imaging on print and digital media
Typography and fonts
Consult and deliver on graphic art and imagery

Collateral

Business cards
Brochures
Manuals
Flyers
E-blast headers
Letterheads
Packaging
Swag
Other brand identifiers

Websites, Landing Pages, & E-Blasts

Design and development that convey your brand’s messaging
Organization and color schemes consistent with your brand’s assets
Easy-to-navigate for optimum user experience that promotes revisits

BRANDING